the ultimate guide to social media for small groups

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social media, small groups, small group ministry

I’ve worked a lot lately with my church’s Small Groups Ministry team. And DUDE… it’s been really exciting to dig deep into a ministry that is so close to the heart of our church. Our church believes that we grow bigger by growing smaller. We recognize that it’s in our small groups where the real ministry of the church happens. It’s where people connect deeply with one another and where they can get ministered to.

It’s Christian community at it’s finest.

I’ve equally been deeply immersed in community online over the last few years. In fact, it’s been somewhat a specialty of mine. So naturally, I’ve thought long and hard about how I can bring these two worlds together. I’m of the school of thought that if we can leverage the best of online and in-real-life community, then we can take fellowship to (as my pastor likes to call it) a “hole nutha level!” (And yeah, that’s an “h”… he’s cajun, what can I say?)

So I’ve tried some things out with my own small groups. And I’ve asked some friends who are experts in social media in the church what they think. The result is this list of ways that church small group leaders and small group ministries can use social media to take the sense of community to another level.

Use Groups with Individual Small Groups

Small group leaders understand that more important than doing some sort of book or Bible study, groups are about doing life together. And while it’s critically important to building relationships, it’s also hard to go really deep if you’re only connecting with each other for a short time once per week. Therefore, it makes sense to use other methods of communication throughout the week.

Online groups are a great tool to enhance the community by giving people a place to continue to talk throughout the rest of the week.

You can use Facebook Groups to create an Open (anyone can join and see it), Closed (only approved members can join, but it’ll show up in Facebook search results), or Secret (closed and invisible to Facebook searches) group. Google+ communities can do the same stuff. But it’s important to go where your members already are, which right now is probably on Facebook.

Let groups decide if they should open or closed

Open groups can be a great tool if part of the purpose of the group is to draw in other people. Members can post links to other resources, videos, infographics, or simply continue conversations from the in-person meetings. These items can then also be shared by members on their personal profiles, extending the conversation and reach of the small group well beyond the meetings.

However, not every group should be wide open for all to see. Angela Clinton of Church of God in Christ says, “I know many women’s ministries who utilize Closed Groups where only actual members are in the group, which make it a great tool for transparency, being able to freely ask questions/post prayer requests that otherwise would not be shared.”

It really depends on the purpose and desire of the group itself. When a group starts, one conversation that should happen is about how everyone would like to stay connected throughout the week, and whether they want it to be open to others or not.

Use standardized group names

Especially if the group goes with the more open format, then it’s important to put some standards in place. Nate Beaird, Digital Communications at Open Bible Churches [HQ], shares this strategy for open groups:

If you are going to create groups for the small groups the church promotes, be sure to stay consistent in naming them so they are easier to find in the search.

An example for “Calvary Church” might be;
Small Group Name #1 – Calvary Church
Small Group Name #2 – Calvary Church
Small Group Name #3 – Calvary Church

This may allow them to be lumped together when the search executes, making it easier for the person searching for Calvary Church’s small group groups on Facebook.

It’s a simple strategy that can greatly enhance the visibility and reach of the church as a whole.

Set “rules of engagement” for the group

You’ll also want to make sure that the online group continues to be a valuable resource for everyone involved. Haley Veturis, Social Media Manager at Saddleback Church, suggests, “Encourage the groups to layout some ground rules for the Facebook group.”

You’ll want to think of things like:

  • Acceptable language (yep, cursing can be an issue, even in Christian conversation)
  • Being respectful of other people (and not disparaging)
  • What kind of links are okay to share, and what are not (self-promotion and ads)
  • How to disagree, if necessary
  • What kinds of conversations are acceptable
  • What is okay/not okay to share outside the group

Having a simple discussion about this up front, and posting the rules of engagement in the group can save a lot of people from frustration, and keep the online group as a positive experience for everyone.

Use a Group for Small Group Leaders

Using online groups not only works for individual small group communities, but also for small group leaders to have a place to connect with each other. Doug Weiss of Campus Crusade for Christ point out, “Doing a FB Group for all the small group leaders would be a good way to connect, share stories and ideas.”

This kind of group is probably best as a closed community where leaders can share experiences and talk through things with each other without the fear of it being seen by others (possibly their group members). The small group ministry leader should encourage conversation and share tips and resources for their leaders.

Sites like ChurchLeaders.com have some great small group ministry resources that can be shared and discussed in this kind of space. It’s great for team building, and skill development.

Additionally, sharing testimonies and success stories in this space is also a great way to capture the impact the church’s small group ministry is having.

Tell the Stories on the Church’s Page(s)

Finally, if you want to expand the reach of your small group ministry, then it’s important to take it to the public at some point. And the church’s Facebook page is as good a place as any to do just that.

You’ll need to consider how much you’ll share. Promoting individual small groups could be a good strategy, but it may be best to share more general information about groups so that you don’t give the appearance of showing favoritism. You don’t want anyone to feel discouraged or left out, so keep it fair for everyone.

One thing that’s always good to share in public space is the stories and testimonies of lives transformed through your small group ministry. You’ll want to make sure that everyone involved is okay with sharing the stories. You could run the risk of embarrassing someone by using information they though was only going to be shared in smaller community. However, when everyone is okay with it, these stories of personal transformation are a powerful witness and tool to show others the value of small group community in your church.

So get creative, and use videos, images, and whatever helps you communicate these testimonies effectively. You could reach a LOT of people with them!

What are some things you do with social media and small group ministry? What would you consider as best practices?

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Dan King
Christ-follower. husband. father. author of the unlikely missionary: from pew-warmer to poverty-fighter. co-author of activist faith: from him and for him. school of ministry and missions instructor. editor for thehighcalling.org. president of fistbump media, llc.
  • bob jones

    Thanks for the post, Dan. We started implementing a FB community for our small group leaders, today after reading this post. Every means possible to support our awesome volunteer leaders.

  • http://bibledude.net/ Dan King

    that’s it, bob! there are so many great tools to enhance how we can connect and communicate. i’m excited to hear that you’ve taken that step! let me know how it goes…

  • Nikole Hahn

    We’re still trying to get our church into the current century. Great suggestions!

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